Free Tool

Free Review Request Email Generator (6 templates, 3 tones)

Generate review request emails that convert. 6 templates by product type (consumable, high-AOV, subscription, first-time, re-engage), 3 tones, 3 channels (email, WhatsApp, SMS).

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5x more reviews

+300k reviews collected

1-click setup

Brand name

Founder/sender first name

Product / service name

Product type

Channel

Review platform

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Review Request Email Generator

How it Works

Generate a review request email in 30 seconds

Pick your product type, channel, and tone. The tool generates a personalized review request with a subject line that's been tested across 200+ Shopify stores. Each combination shows the expected open and click rate so you can pick the highest-performing variant.

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Set the basics

Brand name, sender first name, product name, and product type (apparel, consumable, high-AOV, subscription, first-time, re-engagement). The tool uses these to fit the right template.

Pick channel and platform

Email is default. WhatsApp uses a shorter friendlier format with emoji. SMS strips to bare essentials with a direct review link. Pick the review platform (Trustpilot, Google, or on-site Judge.me) so the link is contextually correct.

Switch tones to compare

Founder, formal, or casual. Each shows the expected open rate and click rate based on real campaign data. Founder voice typically wins by 2-3x over formal templates.

FAQ

Your questions, answered.

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How do I politely ask for a review in an email?

Three rules. One, name what they bought specifically (not "your purchase"). Two, frame it as a favor for future customers, not for you. Three, keep the body short — under 80 words. The "founder" tone in this tool follows all three patterns and gets 35-45% open rates.

When should I send the review request email?

Send 7-14 days after delivery (not after order). Earlier and customers haven't used the product. Later and they've forgotten. Adjust by category: consumables 5-7 days, apparel 7-10 days, durables 14-21 days. See our <a href="/blog/review-request-email-shopify">complete guide on review request email timing</a> for product-by-product breakdowns.

How do I ask for a review without sounding desperate?

Don't over-thank, don't over-explain, don't bundle multiple asks. One sentence acknowledging their purchase, one sentence asking for the review, one sentence with the link. The "casual" and "founder" tones in this tool nail this. Avoid the "formal" tone for this reason — it sounds desperate by trying too hard.

Should I send via email, WhatsApp, or SMS?

Use all three, staggered by 3-5 days. Email-only collection caps at 12-15% of orders converting to reviews. Adding <a href="https://getkanal.com" target="_blank" rel="noopener">WhatsApp</a> and SMS lifts total to 18-25%. Different customers respond to different channels. The tool generates the right format for each.