Free Tool

Free Trustpilot Widget Generator (any website)

Generate Trustpilot review widget embed code for any site (WordPress, Webflow, Wix, Framer, plain HTML). 8 layouts, 9 languages, React + WP shortcode outputs.
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5x more reviews
4.9 ★ for active stores
One-click setup

Embed Trustpilot on any site in 60 seconds

Starter
0-250 orders /mo
+0.15€ per extra order
59€
per month
Pro plan includes:
WhatsApp, SMS, Email
Basic AI Analysis
Trustpilot Auto-Matching Reviews
Custom branding
Slack & discord notifications
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Growth
250-2500 orders /mo
+0.10€ per extra order
119€
per month
⃪ All Starter features
Upsell automation
AI Analysis & insights
Automatic review reminder
Sign up with Shopify
Unlimited
Unlimited orders /mo
299€
per month
⃪ All growth features +
Dedicated Success Manager
Sign up with Shopify
How it Works

Embed Trustpilot on any site in 60 seconds

Unlike Trustpilot's official generator, this tool outputs 3 formats at once: plain HTML (any site), WordPress shortcode (with functions.php helper), and a React component. All 8 TrustBox layouts, all languages.

Enter your Trustpilot Business Unit ID

Find it in Trustpilot admin → Integrations → TrustBox. If you don't have it yet, enter your domain as a fallback, and the widget will still link to your public review page.

Choose layout, language, theme

Pick from 8 TrustBox layouts: Carousel, Grid, Horizontal, Micro star, Mini, Slider, List, Micro review count. Select from 9 languages. Light or dark theme. Min-star filter (1+, 4+, or 5 only, where 5-only requires a paid Trustpilot plan).

Copy the embed code

Three output formats: Plain HTML (paste anywhere), WordPress shortcode (includes functions.php snippet), or React component (with proper useRef + useEffect). One click to copy.

FAQ

Your questions, answered.

Is the Trustpilot widget free to use?
Yes. The basic TrustBox widgets (carousel, grid, horizontal, mini, slider, list, micro star) are free for any business with a Trustpilot profile. Some advanced options (filter by 5-star only, custom colors, product reviews) require a paid plan.
Will it slow down my site?
The Trustpilot script is loaded with async + defer, so it doesn't block page render. On pages with heavy widgets (Grid, List), expect ~150 KB extra JS. To keep Core Web Vitals green, load the script only on pages that show the widget, not site-wide.
Why do I need a Business Unit ID? Can I just use my domain?
Business Unit ID is Trustpilot's internal identifier (24-char alphanumeric) and is required by their script. Your domain is a fallback for the "read more" link only. You can find the ID in Trustpilot admin → Integrations.
What if I don't have enough Trustpilot reviews to make the widget look good?
Reviewz.ai auto-sends review invites to happy customers (via WhatsApp + email, timed after delivery), so your Trustpilot profile fills with real 4-5 star reviews. Start free on Shopify.