Trustpilot pricing in 2026 starts free (50 review invitations a month, one widget) and scales to $99/month (Starter, 100 invitations), $319/month (Plus, 300 invitations) and $799/month (Premium, 1,000 invitations), with Enterprise priced on request. Those are the US list prices on Trustpilot's own pricing page, checked on October 4, 2026. They are per domain, and every paid plan is a 12-month contract paid upfront. For a Shopify store, the number that matters most is the invitation cap: at 500 orders a month, inviting every customer through Trustpilot means the Premium plan. Below: what each tier unlocks, what it costs per review, and the cheaper way to collect.
Reviewed by Nicolas Provost, founder of Reviewz.ai. Insights based on auditing 500+ Shopify review setups and analyzing public pricing, schema, and conversion data across the leading review platforms. LinkedIn
Trustpilot pricing in 2026: the plans at a glance
Trustpilot publishes its list prices. Its pricing page shows five tiers (Free, Starter, Plus, Premium, Enterprise) with "from" prices for the three paid tiers below Enterprise, which needs a sales call.
Trustpilot's 2026 pricing page shows Starter ($99/mo), Plus ($319/mo), Premium ($799/mo), and Enterprise (quote-based). All plans require a 12-month commitment.
This guide uses the figures on Trustpilot's pricing page and on its Shopify App Store listing, plus what you actually get at each tier.
The summary upfront, for Shopify stores specifically:
| Plan | 2026 list price (US) | Review invitations | Widgets | Best for |
|---|---|---|---|---|
| Free | $0 | 50 / month | 1 | Up to ~50 orders/month, validating Trustpilot fit |
| Starter | from $99/month ($1,188/year) | 100 / month | 2 | New small businesses, up to ~100 orders/month |
| Plus | from $319/month ($3,828/year) | 300 / month | 10 | Up to ~300 orders/month, up to 3 domains |
| Premium | from $799/month ($9,588/year) | 1,000 / month | 21 | Up to ~1,000 orders/month, sentiment analysis, dedicated success manager |
| Enterprise | Contact sales | Unlimited | 23 | Shopify Plus, multi-region, SSO |
Prices are per domain and billed annually. Starter is only open to new small-business customers (up to $5M in revenue). Trustpilot prices by country: its UK pricing page lists Starter from £119/month and Plus from £289/month, with Premium on request.
Is Trustpilot free? What you get on the free plan
Yes, Trustpilot has a free plan, and it is more capable than most "freemium" SaaS plans, which is part of why Trustpilot stays so widely used. You get:
- Unlimited organic reviews: any customer can find your profile and post a review at no cost to you
- Reply to all reviews: critical for the Proserpio & Zervas effect (12% review-volume lift just from responding)
- 50 review invitations per month: sent from your Trustpilot account
- One widget: enough to show your score and collect reviews on your Shopify store
- A QR code review collector: one active code, useful on packaging inserts
- Free profile claim: prevent competitors from squatting on your business name
What you don't get on free:
- More than 50 invitations a month (the cap kicks in fast)
- The wider widget library (2 widgets on Starter, 10 on Plus, 21 on Premium)
- The full integration catalog (the free plan has limited integrations)
- More than one user or one domain
- Advanced dashboards and sentiment reports
For Shopify stores doing under 50 orders/month, the free plan covers every customer. Above that, the free plan still works if you collect through your own channels as well: we've seen brands run Trustpilot on the free plan for years, building their profile organically by sharing their review link in post-purchase messages.
Trustpilot's help center is where you find current plan limits and feature comparisons before signing a contract.
The Starter plan ($99/month, billed annually)
This is the entry paid tier, and Trustpilot only offers it to new small-business customers (up to $5M in revenue). What it adds over Free: 100 invitations a month instead of 50, two widgets instead of one, ecommerce integrations (the Shopify connection is covered in the complete Trustpilot Shopify integration guide) and downloadable Trustpilot assets for your marketing.
The math for upgrading:
- If you have under 50 orders/month, Starter adds nothing you need. The free plan already invites every customer.
- If you have 50-100 orders/month, Starter lets you invite every customer for $1,188 a year. If 10% of invitations turn into a review, that is about 120 reviews a year, or roughly $10 per review.
- If you have more than 100 orders/month, you outgrow Starter on day one and need Plus.
 |
Reviewz.ai for Shopify automatically routes happy customers to leave reviews on Trustpilot, Google, and Judge.me, while privately catching unhappy ones in a feedback portal before they post a public 1-star. Re-engage every reviewer with upsell offers via WhatsApp, email, and SMS.
Install Reviewz on Shopify |
The Plus plan ($319/month, billed annually)
Plus is where Trustpilot starts feeling expensive without proportional value for most Shopify stores. You get:
- 300 invitations a month
- 10 widgets
- 3 users, and up to 3 domains (each domain priced separately)
- All integrations, including the marketing and customer-service ones
- Profile page customization
The honest assessment: Plus costs a little over three times Starter for exactly three times the invitations. It is worth it if you sit between 100 and 300 orders a month and want every review to come through Trustpilot's own invitations. A store at 400 or 500 orders a month is already too big for it.
Premium ($799/month) and Enterprise (custom)
Premium adds:
- 1,000 invitations a month
- 21 widgets and 10 users
- A dedicated Customer Success Manager
- Advanced dashboards, with full access to the topics report and sentiment analysis
- Market insights
Enterprise adds: unlimited invitations, an invitation optimizer, review follow-up, custom dashboards, visitor insights and SSO. Pricing is by quote.
Two things are extra on every paid plan: product reviews are sold as an add-on (the base plans cover service reviews of your business), and API access is listed as an add-on for Free, Starter and Plus.
For Shopify Plus stores where Trustpilot is the primary trust signal across several markets, Premium or Enterprise can be a sound investment. For everyone else, it's overkill.
The hidden cost: annual contracts and auto-renewal
Starter, Plus, Premium and Enterprise are all annual contracts. Trustpilot's pricing page says it plainly: "All contracts are a 12-month commitment", and the initial term is "12 months, prepaid". So the real entry price is not $99. It is $1,188, paid upfront.
The renewal clause is the part to read twice. Annual SaaS contracts usually renew automatically unless you give notice before a deadline, and that deadline is in your order form, not on the pricing page. Put the notice date in your calendar the day you sign.
Before signing, ask sales explicitly: (1) the cancellation notice period, (2) whether the price is locked for the renewal year, (3) whether you can downgrade mid-contract, (4) what each extra domain costs.
Trustpilot API pricing
Trustpilot does not publish a price for API access. In the plan comparison on its pricing page, API access appears as an add-on for the Free, Starter and Plus plans, so if you plan to build your own invitation flow on the API, budget for it separately and get the figure in writing. Most Shopify stores never need it: a review link sent from your own post-purchase messages does the same job without the API.
Pricing comparison: Trustpilot vs alternatives for Shopify
| Platform | Free plan | Lowest paid | Best for |
|---|---|---|---|
| Trustpilot | 50 invitations/mo, 1 widget | $99/mo (Starter, billed annually) | Brand-level trust, established stores |
| Judge.me | Forever Free: unlimited reviews + widgets | $15/mo (Awesome) | Product-page reviews, small Shopify stores |
| Loox | Free plan, up to 500 orders | $49.99/mo (Convert) | Photo and video reviews, conversion-focused |
| Yotpo | Up to 50 orders/mo | $15/mo (Starter), $119/mo (Pro) | Reviews with Google Shopping and seller ratings |
| Reviews.io | 25 invites/mo | $19/mo (Launch) | Mid-market alternative to Trustpilot |
| Reviewz | Free to start | $59/mo (Starter, up to 250 orders) | Collecting over WhatsApp, SMS and email, then sending happy customers to Trustpilot, Google or Judge.me |
App prices are the ones shown on each Shopify App Store listing on October 4, 2026.
For full comparison, see our Trustpilot vs Judge.me guide.
Real-world Trustpilot cost at four Shopify scales (annual contract)
Trustpilot's plans are built around monthly invitations sent (review invites, not received reviews). Here is what it costs a Shopify merchant to invite every customer through Trustpilot at four order volumes, using the US list prices.
| Shopify scale | Invites/month needed | Plan required | Annual list price | Cost per review collected* |
|---|---|---|---|---|
| 100 orders/month | 100 | Starter | $1,188 | about $9.90 |
| 300 orders/month | 300 | Plus | $3,828 | about $10.60 |
| 1,000 orders/month | 1,000 | Premium | $9,588 | about $8 |
| 2,000+ orders/month | 2,000+ | Enterprise | Contact sales | Depends on quote |
*Assumes 10% of invitations turn into a review. Higher conversion brings cost per review down, lower brings it up.
Two non-obvious patterns. First: the cost per review barely improves as you move up, because each tier's price rises almost in line with its invitation cap. Second: the caps are low next to Shopify order volumes. A store with 500 orders a month is too big for Plus and has to buy Premium to invite everyone. If you intend to stay on a lower plan, decide in advance which customers get the Trustpilot invitation and which get a link through your own channels.
Should you pay for Trustpilot?
Decision framework, by store stage:
Pre-launch / up to 50 orders a month
No. Use the free plan. Focus your money on product photos, performance ads, and conversion optimization. The 50 free invitations cover every order.
50-300 orders/month
Usually no. Keep the free plan, use its 50 invitations, and send everyone else your review link through your own post-purchase messages (the free Trustpilot review link generator builds it). Build to 50+ reviews before considering the upgrade.
300-1,000 orders/month
Maybe. Run the math: Premium is $9,588 a year. How many additional reviews would Trustpilot's own invitations give you over your current flow, and what's that worth? Tightening your invite copy and timing (see how to get more 5-star reviews on Trustpilot) often lifts conversion more than changing plans does.
More than 1,000 orders/month
Only if Trustpilot is your main trust signal. Past the Premium cap you are in Enterprise territory and negotiating a custom contract. Get the quote, then compare it with the cost of collecting through your own channels.
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| Reviewz.ai for Shopify automatically routes happy customers to leave reviews on Trustpilot, Google, and Judge.me, while privately catching unhappy ones in a feedback portal before they post a public 1-star. Re-engage every reviewer with upsell offers via WhatsApp, email, and SMS. Install Reviewz on Shopify |
The cheaper alternative most Shopify stores miss
You don't actually need Trustpilot's paid Invitation Service to send review invites at scale. You can send invites from your own infrastructure (Shopify automation, Klaviyo, your own email service, WhatsApp via Kanal) pointing to your public Trustpilot review URL. The downside: reviews collected this way don't get the green "Verified" badge.
For stores where the Verified badge isn't critical (most B2C ecommerce), this approach gets you the review volume without the invitation cap and without the annual contract. Reviewz automates it on Shopify: after each order it asks the customer how it went over WhatsApp, SMS and email, sends the ones who rate 4 or 5 stars to your Trustpilot, Google or Judge.me page, and sends the others to a private feedback form. There is no per-invitation cap to manage; plans are sized by monthly orders, free to start, then $59 a month for up to 250 orders, $119 for Growth and $299 for Unlimited. Pair it with the NPS calculator to track satisfaction, and see Reviewz vs Trustpilot for the side-by-side.
The bottom line
Trustpilot's paid plans are functional but not differentiated. Starter ($99/month) makes sense between 50 and 100 orders a month if you value the Verified badge. Above that, the invitation caps push you up to $319 and then $799 a month quickly. For most Shopify stores, the free plan plus a Shopify-side review-collection tool delivers most of the value at a fraction of the cost.
If you're already on a paid Trustpilot plan and renewal is coming up, audit: how many reviews did you collect last year, what was the cost per review, and would you have gotten most of that with the free plan and your own invitations? Many merchants find the answer is yes.
What to check before you sign a Trustpilot contract
The list price is only part of the bill. Five things change what you actually pay:
- Domains. Prices are per domain. Plus allows up to three, each priced separately, so a store with a .com and a .co.uk pays twice.
- Add-ons. Product reviews and API access are not in the base price of the lower tiers. Ask for them as line items.
- Country. Trustpilot prices by market. The UK page lists Starter from £119 and Plus from £289 a month, which is not a straight currency conversion of the US prices.
- Eligibility. Starter is for new small-business customers only, so do not count on downgrading into it later.
- Renewal terms. Ask for the notice period and the renewal-year price in writing.
Questions that are worth asking in the sales call:
- Is there a discount for paying two years upfront, and does it lock the renewal price?
- What happens to unused invitations at the end of the month?
- Can the plan be changed mid-contract if order volume drops?
The honest take: if you can quantify what a marginal review is worth to your store, a Trustpilot plan is easy to evaluate against its $8 to $11 cost per review. If you can't, you probably don't need a paid plan yet.
Trustpilot pricing FAQ
How much does Trustpilot cost?
In October 2026, Trustpilot's US list prices are $0 for the Free plan, from $99 a month for Starter, from $319 a month for Plus and from $799 a month for Premium, each per domain and billed annually. Enterprise is priced by quote.
Is Trustpilot free or paid?
Both. The free plan lets you claim your profile, reply to reviews, send 50 review invitations a month and use one widget. Paid plans raise the invitation cap and add widgets, users, integrations and analytics.
How many review invitations do you get on each Trustpilot plan?
50 a month on Free, 100 on Starter, 300 on Plus, 1,000 on Premium and unlimited on Enterprise.
Does Trustpilot require an annual contract?
Yes. Trustpilot states that all contracts are a 12-month commitment and that the initial term is prepaid.
How much does Trustpilot cost in the UK?
Trustpilot's UK pricing page lists Starter from £119 a month and Plus from £289 a month, billed annually. Premium and Enterprise are priced by quote in the UK.
References:
- Trustpilot. Plans and pricing (US), checked October 4, 2026. Link
- Trustpilot. Plans and pricing (UK), checked October 4, 2026. Link
- Trustpilot on the Shopify App Store. Link
- Proserpio, D. & Zervas, G. (2017). Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. Marketing Science, 36(5).
About the author
Nicolas Provost · Founder of Reviewz.ai
Nicolas built Reviewz.ai after auditing 500+ Shopify review setups while running Kanal (WhatsApp marketing for Shopify). He has spent four years inside the Shopify ecosystem and writes about review collection, brand trust SEO, and the actual economics of running customer-feedback flows on ecommerce sites.
