Judge.me's Forever Free plan is the best free review app for Shopify in 2026: unlimited reviews, photo and video reviews and Google rich snippets, with no order cap. Junip's free plan has no order cap either, and Air Reviews is listed as a free app. Loox is free up to 500 orders, Yotpo and Okendo up to 50 orders a month, and Reviews.io for 25 invites a month. Stamped and Fera have no free plan. The caps, not the features, are what decide which free app fits your store.
Reviewed by Nicolas Provost, founder of Reviewz.ai. Insights based on auditing 500+ Shopify review setups and analyzing public pricing, schema, and conversion data across the leading review platforms. LinkedIn
What counts as "actually free" in 2026
Most lists of "free Shopify review apps" are dishonest. They count 14-day trials, freemium credit ceilings, or apps that lock you out after 50 reviews. That's not free, that's a sales funnel.
For this guide, free means: a free plan with no expiration date. We then separate the plans with no order cap from the ones you will outgrow. We checked every app's Shopify App Store listing on October 4, 2026 to confirm. If you want the broader category including paid options, see our roundup of the best Shopify review apps.
Three apps are free with no order cap on their listing in 2026: Judge.me, Junip and Air Reviews. Four more have a real but capped free plan: Loox, Yotpo, Okendo and Reviews.io. Two well-known names have none: Stamped starts at $23 a month and Fera at $9 a month with a 60-day trial.
The free Shopify review apps, ranked
1. Judge.me Forever Free. Unlimited product and store reviews, unlimited photo and video reviews, the review widget and star rating badge, carousels, Google rich snippets, and sync with the Shop app. No order cap. What you pay $15 a month for (Awesome): Q&A, 130+ integrations including Klaviyo, Google Shopping, coupons and referrals, and widget customization. The free tier is genuinely usable, which is why Judge.me has 47,950 merchant reviews at a 5.0 average.
2. Junip Free. Unlimited orders and unlimited review request emails, mobile-first review forms, product page widgets and rich snippets. Paid plans start at $29 a month (Core) and add incentives, review replies and product grouping. A clean second choice when you want a lighter widget than Judge.me's.
3. Air Reviews. Listed as free on the Shopify App Store (as AG Product Reviews App & UGC, by Avada), with automated review requests, discounts for reviews, carousels and rich snippets, and a 5.0 rating from 3,162 merchant reviews. A younger app than Judge.me, with a smaller ecosystem of integrations.
4. Loox Beginner. Free up to 500 orders: review request emails and reminders, discounts for photo reviews, 17+ widgets, Google rich snippets and Shop app syndication. After 500 orders you move to Convert at $49.99 a month, which is the catch.
5. Yotpo Free. Up to 50 orders a month: automatic review requests, email templates and on-site display. Photos and videos, rich snippets and Google Shopping ads start on Starter, from $15 a month.
6. Okendo Free. Up to 50 orders a month: automated request emails, review displays, Google SEO snippets and moderation. The next plan is $19 a month for up to 200 orders.
7. Reviews.io Free. 25 review invites a month, for product reviews and company reviews, with photo and video collection and a Klaviyo integration. The next plan is $19 a month for 50 invites.
Reviewz belongs in a different column. It is not a display app but a collection layer: it asks each customer after an order over WhatsApp, SMS and email, and sends them to Judge.me, Trustpilot or Google. It is free to start, then $59 a month for up to 250 orders, and it works next to any of the free apps above.
Free tier limits at a glance
| App | Free plan cap | Photos / videos on free | Rich snippets on free | First paid plan |
|---|---|---|---|---|
| Judge.me | None | Yes, both | Yes | $15/mo |
| Junip | None | Review requests with media start on Core | Yes | $29/mo |
| Air Reviews | None listed | Yes, photos | Yes | Free app |
| Loox | 500 orders | Photos yes, videos on Convert | Yes | $49.99/mo |
| Yotpo | 50 orders a month | From Starter | From Starter | $15/mo, rising with orders |
| Okendo | 50 orders a month | Not listed on the free plan | Yes | $19/mo |
| Reviews.io | 25 invites a month | Yes, both | From Launch | $19/mo |
| Stamped | No free plan | Not applicable | Not applicable | $23/mo |
| Fera | No free plan (60-day trial) | Not applicable | Not applicable | $9/mo |
Source: each app's Shopify App Store listing, October 4, 2026.
Capped free plans: Loox, Yotpo, Okendo and Reviews.io
These four are free in a real sense, but each one has a ceiling you can see coming.
Loox's ceiling is a number of orders (500), which gives a small store real room to collect photo reviews before paying anything. Yotpo and Okendo cap by monthly volume (50 orders), so a store that grows past that has to move to a paid plan. Reviews.io caps the number of review invites (25 a month), which limits how many customers you can ask, not how many orders you take.
Loox's positioning is photo and video reviews for DTC brands willing to pay for premium UGC infrastructure once they grow. Reviews.io combines product and company reviews. If you expect to stay small, any of them works. If you expect to grow, start on a plan with no cap so you never have to migrate: that is the argument for Judge.me, and our Loox vs Judge.me comparison covers the photo-versus-price decision.
Route happy customers to Trustpilot & Google, capture negatives privately.
Install Reviewz on ShopifyWhen free is enough (and when it's not)
Free is enough if: you ship under 100 orders a month, you don't have AOV justifying paid plans, your conversion rate is already healthy (3%+), and you don't yet have a Trustpilot or Google Reviews profile to route to. At this stage, focus on getting any reviews at all, whether that's a clean post-purchase email or a compliant discount for reviews.
Free is not enough if: you want to syndicate reviews to Google Shopping (a paid feature on Judge.me, Loox, Junip and Yotpo), you need Q&A on product pages, you want your review data inside Klaviyo flows, you want to send customers to Trustpilot or Google as well as your own store, or you are on a capped plan and past 50 orders a month.
One nuance the Spiegel Research Center documented: the conversion lift from displaying reviews peaks at around 5 reviews per product. If your free plan helps you get past 5 reviews on each product, it's done the heavy lifting. After that, paid features matter more.
Decision tree: which free app to pick
Start here, in order:
- Do you ship more than 50 orders a month? Pick Judge.me free or Junip free, the two with no order cap. The 50-order caps on Yotpo and Okendo will stop your collection.
- Do you sell dropshipped products? Pick Judge.me free, which includes a reviews importer and AliExpress sync (our best Shopify review apps for dropshipping guide covers the FTC-compliant import angle).
- Do photo reviews sell your product? Start on Loox Beginner and budget for Convert once you reach the 500-order cap.
- Do you already have a Trustpilot or Google Reviews profile? Add Reviewz to send customers to those, next to Judge.me free for product-level reviews. The free Trustpilot review link generator and Google review link generator build the links you need.
- Are you brand-new with no reviews? Pick Judge.me free, set up email requests, focus on hitting 5 reviews per product before evaluating paid plans.
Use our review request email templates to write the actual ask, and our NPS calculator to model how many promoters your free-plan setup needs to capture.
When to upgrade and to what
Three trigger points for moving off free:
Trigger 1: You hit the cap. If you're on Yotpo or Okendo free and crossing 50 orders/month, upgrade or switch to Judge.me free. Judge.me's $15 Awesome plan is the cheapest full-featured upgrade on this list and unlocks Q&A, 130+ integrations and Google Shopping syndication.
Trigger 2: You start losing high-AOV customers' reviews. If your AOV is over $100 and even one review per month carries meaningful LTV, the missed-collection cost outweighs a $15 to $50 paid plan. Move to Judge.me Awesome ($15) or Loox Convert ($49.99) depending on whether you need photo focus.
Trigger 3: You build a Trustpilot or Google profile and need routing. Reviewz paid plans handle sentiment-based routing to public review platforms, the FTC-compliant way. See our guide on getting more Trustpilot reviews on Shopify for the mechanics. This stays compliant with the FTC final rule banning fake reviews because no review is suppressed, only the request channel is selected.
Related reading: Junip review, How to add reviews to Shopify.
Frequently asked questions
What is the best free review app for Shopify?
Judge.me. Its Forever Free plan includes unlimited product and store reviews, photo and video reviews, the review widget and Google rich snippets, with no order cap, and it holds a 5.0 rating from 47,950 merchant reviews on the Shopify App Store. Junip (no order cap) and Air Reviews (listed as a free app) are the other two to look at.
Is Judge.me actually free forever or is there a hidden cap?
Judge.me's free tier has no order cap, no review cap, and no request cap, and it includes photo and video reviews, carousels and Google rich snippets. The limit is feature gating: Q&A, 130+ integrations such as Klaviyo and Gorgias, Google Shopping, Meta and TikTok Shop sync, coupons, referrals and widget customization sit on the $15 Awesome plan. Many stores stay free for years. The upgrade pressure is feature-driven, not volume-driven. This is unusual among the major review apps and is why Judge.me consistently tops free-tier comparisons.
Can I get Google rich snippets on a free plan?
Yes, on several. Judge.me, Junip, Loox, Okendo and Air Reviews list rich snippets on their free plans. Yotpo and Reviews.io list them from their first paid plan. If your theme does not output the markup, or you want to check it, our review schema generator builds valid JSON-LD you can paste in. Rich snippets matter because the stars lift click-through on your product pages in Google.
Do Loox and Reviews.io have free plans?
Yes, both do in October 2026, with caps. Loox Beginner is free up to 500 orders, with review request emails, discounts for photo reviews and 17+ widgets. Reviews.io's free plan covers 25 review invites a month for product and company reviews. If you have visual products, start on Loox's free plan and move to a paid plan only if the conversion lift justifies it.
Is there a free Shopify product reviews app from Shopify itself?
Not anymore. Shopify's own Product Reviews app is no longer available on the Shopify App Store, so merchants pick a third-party app. Judge.me's free plan is the usual replacement.
Can I switch from a free plan later without losing my reviews?
Yes, every app on this list lets you upgrade in place without losing collected reviews. The reviews stay attached to your store and your Shopify products. What changes is the feature set: paid plans unlock photo display, advanced widgets, automation, and integrations. The harder switch is moving between platforms (Judge.me to Loox, for example). CSV import works, but check that it keeps the original review dates and photos before you commit. If you might switch later, factor that in now. Our Judge.me alternatives guide covers migration risk.
Are free review apps safe for FTC compliance?
The app itself doesn't determine your FTC compliance. Your moderation practices do. These free apps publish reviews as submitted unless you manually moderate. The 2024 FTC rule prohibits selectively hiding negative reviews while publishing positive ones, even on a free app. Your safer path is to use review-routing logic (capture sentiment privately first, route happy customers to public platforms) instead of post-hoc moderation. That's what Reviewz does, regardless of which underlying app stores your data. Free or paid, compliance is about process, not pricing.
Route happy customers to Trustpilot & Google, capture negatives privately.
Install Reviewz on ShopifyReferences:
- Plans and ratings from each app's Shopify App Store listing, checked October 4, 2026: Judge.me, Junip, Air Reviews, Loox, Yotpo, Okendo, Reviews.io, Stamped, Fera.
- Spiegel Research Center. How Online Reviews Influence Sales. Link
About the author
Nicolas Provost · Founder of Reviewz.ai
Nicolas built Reviewz.ai after auditing 500+ Shopify review setups while running Kanal (WhatsApp marketing for Shopify). He has spent four years inside the Shopify ecosystem and writes about review collection, brand trust SEO, and the actual economics of running customer-feedback flows on ecommerce sites.
