The best Shopify review app depends on your AOV tier: under $500K ARR pick Judge.me free; visual brands pick Loox; mid-market $1-5M pick Reviews.io or a Reviewz + Trustpilot stack; above $5M with loyalty needs pick Yotpo. There's no single "best", most growing stores use 2-3 platforms together (one for product-level reviews, one for brand-level, one for routing).
Reviewed by Nicolas Provost, founder of Reviewz.ai. Insights based on auditing 500+ Shopify review setups and analyzing public pricing, schema, and conversion data across the leading review platforms. LinkedIn
Shopify review app comparison: prices and ratings at a glance
If you only have a minute, this is the comparison. Every figure comes from the app's own Shopify App Store listing, checked on October 4, 2026.
| App | Free plan | First paid plan | App Store rating | Best for |
|---|---|---|---|---|
| Judge.me | Yes, unlimited reviews | $15/mo (Awesome) | 5.0 (47,950 reviews) | Most stores, on any budget |
| Loox | Yes, up to 500 orders | $49.99/mo (Convert) | 4.9 (9,760 reviews) | Photo and video reviews |
| Yotpo | Yes, up to 50 orders a month | $15/mo (Starter), rises with orders | 4.8 (4,628 reviews) | Reviews plus loyalty from one vendor |
| Okendo | Yes, up to 50 orders a month | $19/mo (Essential) | 4.8 (1,427 reviews) | Fashion and beauty brands |
| Stamped | No | $23/mo (up to 200 orders) | 4.7 (3,755 reviews) | Reviews and loyalty in one app |
| Reviews.io | Yes, 25 invites a month | $19/mo (Launch) | 4.7 (770 reviews) | Product and company reviews together |
| Trustpilot | Yes, 50 invitations a month | $1,188/yr (Starter) | 2.7 (18 reviews) | Brand reviews on a public profile |
Two things stand out. Six of the seven now have a free plan, so you can test before you pay. And the paid prices are not comparable at face value: Judge.me charges a flat fee, while Loox, Yotpo, Okendo and Stamped price by order volume, so the bill grows with your store.
The right review app depends on your AOV, not the feature list
Most "best Shopify review apps" articles list 10-15 options with pros/cons but never tell you which one to pick. The honest answer: the right app depends on your average order value and monthly revenue, not on which has the most features. This guide breaks down 7 options by AOV tier so you can pick in 2 minutes. If budget is the deciding factor, jump to our roundup of the best genuinely free Shopify review apps; if you want the data behind the picks, see our 90-day test of 7 Shopify review apps.
The Shopify App Store has 50+ review apps. Most stores end up with one of 5-7 picks: the rest are derivatives or not actively maintained. Independent research backs the importance of the choice: the Spiegel Research Center found that displaying reviews can lift conversion by up to 270%, and BrightLocal's Local Consumer Review Survey reports that the overwhelming majority of shoppers read reviews before buying.
The 7 review apps that matter
1. Judge.me, the value default
Best for: Stores doing under $1M ARR. Free plan covers 90% of needs.
Pricing: Forever Free (unlimited product and store reviews, photo and video reviews, review widget, star badge, carousels, rich snippets) / $15/mo Awesome (Q&A, 130+ integrations, Google Shopping, coupons)
Why pick: Most generous free tier in the category. Unlimited product and store reviews, the review widget, Google rich snippets, photo and video reviews, all on free. (If you ever need to hand-roll markup for a custom theme block, our review schema generator outputs valid AggregateRating JSON-LD.) Most stores never need to upgrade, and when they do outgrow it the usual move is to complement rather than swap (see Judge.me alternatives for Shopify). Its AliExpress import also makes it the default for dropshippers, which we cover in best Shopify review apps for dropshipping. For the head-to-head against Reviewz routing, see Reviewz vs Judge.me.
Why skip: If you need integrated loyalty or SMS at the same tier, Judge.me doesn't. Pair with Smile (loyalty) or Klaviyo (SMS) at extra cost.
2. Loox, the visual reviews specialist
Best for: Apparel, beauty, home goods, anything where photo reviews drive AOV.
Pricing: Free Beginner plan (up to 500 orders) / $49.99/mo Convert (300 orders included, then $50 per extra 300 orders) / $299.99/mo Unlimited
Why pick: The strongest photo-review UX. Photo carousels render beautifully on product pages, and the free plan already includes review request emails, discounts for photo reviews and 17+ widgets. Referrals and video reviews start on Convert.
Why skip: Paid plans cost more than Judge.me for similar core features minus the photo polish, and the Convert price climbs with order volume. Our Loox vs Judge.me comparison and the list of Loox alternatives cover when the premium is worth it.
3. Trustpilot, the brand-trust play
Best for: Established Shopify stores wanting brand-level SERP authority.
Pricing: Free (50 invitations/mo, 1 widget) / Starter $1,188 a year / Plus $3,828 a year / Premium $9,588 a year. Paid plans are billed annually (see our Trustpilot pricing breakdown).
Why pick: Reviews live on the trustpilot.com domain (third-party trust signal). Show up in Google SERPs when people search your brand name. Trustpilot is the largest open review platform of its kind, with over 300 million reviews published across more than a million businesses. Embed widgets on Shopify via a free Liquid section using Trustpilot's own TrustBox library. Trustpilot's own guidelines on inviting customers to review spell out what's compliant.
Why skip: Doesn't handle product-level reviews on Shopify (use Judge.me alongside). The verification model has well-documented weaknesses (see Is Trustpilot legit?), and if the brand-trust play doesn't fit, our Trustpilot alternatives for Shopify guide ranks the substitutes.
4. Yotpo, the all-in-one platform
Best for: $5M+ ARR stores consolidating reviews and loyalty with one vendor.
Pricing: Free (up to 50 orders a month) / $15/mo Starter / $119/mo Pro for the reviews app, with prices that change with order volume. Loyalty & Referrals is a separate Yotpo product, with paid tiers from $199/mo on Yotpo's pricing page.
Why pick: One vendor for reviews, visual UGC, loyalty and referrals. Saves engineering integration time at scale. Google Seller Ratings are on the Pro plan. Note that Yotpo's Email & SMS app is no longer available on the Shopify App Store, so the old "reviews, loyalty and SMS in one contract" pitch no longer applies.
Why skip: Best-in-class point solutions (Judge.me + Smile + Klaviyo) usually beat all-in-one suites on quality per dollar. Yotpo's individual modules are decent but rarely the best in their category, and the bill grows with your order count. If you're weighing whether to unbundle, see our Yotpo alternatives for Shopify breakdown.
5. Stamped, the enterprise alternative
Best for: Mid-market stores ($1M-$10M ARR) wanting Yotpo features at lower cost.
Stamped on the Shopify App Store
Pricing: $23/mo (up to 200 orders) / $99/mo (up to 1,000 orders) / $199/mo (up to 5,000 orders) for reviews; loyalty plans are priced separately. No free plan on the App Store listing.
Why pick: Functionally similar to Yotpo, with reviews, loyalty, UGC and Q&A in one app and prices published per order tier.
Why skip: Less polished UX than Yotpo, smaller integration ecosystem, fewer Shopify Plus-specific features.
6. Okendo, the design-first option
Best for: D2C lifestyle and beauty brands where design quality is part of the brand promise.
Pricing: Free (up to 50 orders/mo) / $19/mo Essential (up to 200 orders) / $119/mo Growth (up to 1,500 orders) / $299/mo Power (up to 3,500 orders)
Why pick: Best-looking review widgets in the category. Strong attribute-based reviews (size, fit, skin type, etc.) for fashion and beauty. Good loyalty integration.
Why skip: The free plan stops at 50 orders a month and prices step up with order volume. Smaller install base than Judge.me means smaller community for support. See Okendo alternatives if the tiers do not fit.
7. Reviews.io, the Trustpilot alternative
Best for: Stores wanting Trustpilot-style brand reviews at lower cost, with stronger Shopify integration.
Reviews.io on the Shopify App Store, mid-market alternative combining product and brand-level reviews.
Pricing: Free (25 review invites/mo) / $19/mo Launch (50 invites) / $45/mo Launch Plus (500 invites)
Why pick: Product reviews and company reviews in one platform, with Google Seller Ratings from the Launch plan. Cheaper than a paid Trustpilot plan. Our Reviews.io alternatives guide covers the trade-offs.
Why skip: Lower brand SERP authority than Trustpilot (smaller, newer). For brand-level trust, Trustpilot still wins despite the cost.
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| Reviewz.ai for Shopify automatically routes happy customers to leave reviews on Trustpilot, Google, and Judge.me, while privately catching unhappy ones in a feedback portal before they post a public 1-star. Re-engage every reviewer with upsell offers via WhatsApp, email, and SMS (see the Spiegel Research Center study on online reviews). Install Reviewz on Shopify |
The decision matrix by AOV tier
| Your store | Recommendation | Total monthly cost |
|---|---|---|
| $0-50K MRR | Judge.me free + Trustpilot free | $0 |
| $50K-200K MRR | Judge.me Awesome ($15) + Trustpilot free | $15 |
| $200K-500K MRR (visual products) | Loox Convert (from $49.99, more with order volume) + Trustpilot free | from $50 |
| $200K-500K MRR (general) | Judge.me Awesome ($15) + Trustpilot free, or Trustpilot Starter ($1,188 a year) if you want every review invited through Trustpilot | $15 to $114 |
| $500K-2M MRR | Same as above; consider Okendo Growth ($119) if design is a brand pillar | $15 to $119, plus Trustpilot if you pay for it |
| $2M+ MRR (decentralized stack) | Same as above + Smile/Klaviyo/Recharge for loyalty/SMS/subs | Depends on the stack |
| $2M+ MRR (consolidated stack) | Yotpo (reviews and loyalty) or Stamped | Quote, priced by order volume |
Prices are list prices from each app's Shopify App Store listing on October 4, 2026. Trustpilot's paid plans are annual contracts, so the monthly figure is the yearly price divided by twelve.
What is the best free review app for Shopify?
Judge.me, for most stores. Its Forever Free plan includes unlimited product and store reviews, photo and video reviews, the review widget, the star rating badge and Google rich snippets, with no order cap. The other free plans are real but capped:
- Loox Beginner: free up to 500 orders, with review request emails and 17+ widgets.
- Yotpo Free and Okendo Free: up to 50 orders a month.
- Reviews.io Free: 25 review invites a month.
- Trustpilot Free: 50 invitations a month and one widget, for brand reviews on trustpilot.com.
If free is your main criterion, the full breakdown is in the best free Shopify review apps.
Loox vs Yotpo: which one should you pick?
These two get compared a lot, although they solve different problems. Loox is a photo-review app: its strength is how visual reviews look on a product page, and its free plan runs up to 500 orders. Yotpo is a reviews platform that pairs with its own loyalty product: its free plan stops at 50 orders a month, paid plans start at $15 a month and Google Seller Ratings sit on the $119 Pro plan.
Pick Loox if photos sell your product (apparel, beauty, home). Pick Yotpo if you want reviews and loyalty from one vendor and you are comfortable with pricing that follows your order volume. If neither description fits, Judge.me does the core job for $0 to $15 a month. The three-way detail is in Yotpo vs Loox vs Judge.me.
What about Reviewz.ai?
Reviewz.ai isn't a competitor to these review apps. It's a layer that sits on top, handling timed multi-channel review invitations (email + WhatsApp + SMS), NPS pre-filtering (route promoters to public platforms, catch detractors privately), and smart routing to whichever platform you use (Trustpilot, Judge.me, Google, etc.).
Most Shopify stores using Reviewz keep Judge.me for product reviews and Trustpilot for brand SERP, then use Reviewz.ai to collect reviews more effectively across both. The result: 5-8x more reviews collected from real customers, fewer 1-stars going public.
Reviewz is free to install, then $59 a month for up to 250 orders and $119 for up to 2,500. The comparison pages show how it sits next to each app in this list: Judge.me, Loox, Yotpo, Okendo, Stamped, Reviews.io and Trustpilot.
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| Reviewz.ai for Shopify automatically routes happy customers to leave reviews on Trustpilot, Google, and Judge.me, while privately catching unhappy ones in a feedback portal before they post a public 1-star. Re-engage every reviewer with upsell offers via WhatsApp, email, and SMS. Install Reviewz on Shopify |
Common mistakes when picking a review app
1. Picking based on feature lists, not store size
The Shopify App Store comparison table makes everything look equal. The reality: 80% of features matter only at scale. For a $50K MRR store, Yotpo's "AI sentiment analysis" is irrelevant; your review volume is too low for it to matter.
2. Switching too often
Each platform migration costs time and loses some review history (Trustpilot reviews can't move; product reviews can but lose order context). Pick one and commit for 12 months minimum unless you find a fundamental mismatch.
3. Paying for "Verified" when it doesn't matter
The Verified badge on Trustpilot reviews is valuable for regulated categories (financial services, supplements, anything where trust is the bottleneck). For most product categories the lift is small, and it rarely justifies a contract that starts at $1,188 a year.
4. Not using the platform's free tier first
Both Judge.me and Trustpilot have functional free tiers. Use them for 90 days before paying anything. You'll learn which features you actually need vs which the sales team thinks you do.
The bottom line
For most Shopify stores, the answer is Judge.me + Trustpilot Free. Total monthly cost: $0. This covers product reviews on your store, brand-level SERP authority, and Google rich snippets. Upgrade only when you have a specific need (verified badge for trust-sensitive categories, integrated loyalty, photo-review polish). If you want the picks framed by software category instead of AOV, see our best customer review software for Shopify breakdown; Shopify Plus and headless teams should read reviews for Shopify Plus and enterprise for the governance and multi-store angle.
The bigger question isn't which app: it's how you collect reviews into whichever platform you pick, and why customer reviews are important enough to invest in at all. Active timed invitations beat passive collection by 5-8x in volume, regardless of platform. Get the strategy right and any of these apps works. Get it wrong and the most expensive app won't save you.
What merchants say: Shopify App Store ratings (October 2026)
The "best" review app on Shopify isn't always the one with the most reviews, but the number of merchant reviews on a listing is a decent proxy for how widely an app is used, and the rating tells you how those merchants feel about it. Shopify does not publish install counts, so this is the public data from each listing on October 4, 2026:
| App | App Store rating | Merchant reviews |
|---|---|---|
| Judge.me | 5.0 | 47,950 |
| Loox | 4.9 | 9,760 |
| Yotpo | 4.8 | 4,628 |
| Stamped | 4.7 | 3,755 |
| Okendo | 4.8 | 1,427 |
| Reviews.io | 4.7 | 770 |
| Trustpilot | 2.7 | 18 |
The pattern: Judge.me's free-tier strategy gave it close to five times as many merchant reviews as the next app. Loox and Yotpo hold their positions in their respective niches (visual brands and brands that want reviews and loyalty together). Okendo's smaller count reflects its premium positioning rather than a quality issue: its 4.8 rating signals strong fit in the segment it targets. Trustpilot's low score is about its Shopify app, not about Trustpilot as a review platform, and it rests on only 18 reviews.
For independent verification of these numbers, browse the Shopify App Store reviews category directly.
Related reading: Yotpo pricing, Okendo pricing, Stamped pricing, Junip review, Loox review, How to add reviews to Shopify, Shop app reviews.
Frequently asked questions
What is the best review app for Shopify?
For most stores, Judge.me: it is free for unlimited reviews and holds a 5.0 rating from 47,950 merchant reviews. Loox is the better pick when photo reviews sell the product, and Yotpo or Okendo fit larger brands that want more than reviews from one vendor.
Which Shopify review apps are free?
Judge.me (unlimited reviews), Loox (up to 500 orders), Yotpo and Okendo (up to 50 orders a month), Reviews.io (25 invites a month) and Trustpilot (50 invitations a month) all have a free plan in October 2026. Stamped starts at $23 a month.
Does Shopify have its own product review app?
Not anymore. Shopify used to offer a free Product Reviews app, and its listing now reads "This app is not currently available on the Shopify App Store". Merchants choose a third-party app instead, and Judge.me is the usual replacement because its free plan covers the same ground and more.
Do review apps slow down a Shopify store?
Any app that loads a widget adds some weight to the page. Keep one review app, remove the code of apps you uninstall, and load carousels below the fold. If you only need star ratings in Google results, valid structured data is enough: the review schema generator builds it.
How do I get more reviews once the app is installed?
Ask every customer, a few days after delivery, on a channel they read. The app displays reviews; the request is what produces them. Our guide to review request emails for Shopify has the templates, and Reviewz sends the request over WhatsApp, SMS and email after each order.
References:
- Shopify App Store Reviews category. Link
- Pricing, plan limits and ratings from each app's Shopify App Store listing, checked October 4, 2026: Judge.me, Loox, Yotpo, Okendo, Stamped, Reviews.io, Trustpilot.
- Yotpo. Plans and pricing. Link
- Comparative analysis based on 200+ Shopify implementations.
About the author
Nicolas Provost · Founder of Reviewz.ai
Nicolas built Reviewz.ai after auditing 500+ Shopify review setups while running Kanal (WhatsApp marketing for Shopify). He has spent four years inside the Shopify ecosystem and writes about review collection, brand trust SEO, and the actual economics of running customer-feedback flows on ecommerce sites.
