Trustpilot Review Link Generator, Get Your Direct Review URL

What a Trustpilot review link is, and how this generator builds it

A Trustpilot review link is a direct URL that drops a customer straight onto your review form, no searching, no scrolling, no friction. Trustpilot builds these links from a single piece of information: the domain registered on your business profile. This generator takes that domain and assembles the two links every merchant needs, using Trustpilot’s exact URL patterns:

• The direct “leave a review” deep link, https://www.trustpilot.com/evaluate/yourstore.com. This opens the review submission form. Share it whenever you ask a customer for feedback.
• The public profile link, https://www.trustpilot.com/review/yourstore.com. This opens your profile page, where shoppers read existing reviews and see your TrustScore. Use it as social proof on your site.

The tool also sanitizes whatever you type: it lowercases the text, strips any https://, www., paths and query strings, and removes any character that is not a–z 0–9 . -. That guarantees a clean, working link every time, the single most common reason a shared review link silently fails is a stray slash or protocol left in the domain.

How to use the Trustpilot review link generator

1. 1. Type the domain on your Trustpilot business profile (for example yourstore.com) into the field above.
2. 2. Copy the direct review link, this is the one you send to customers.
3. 3. Copy the public profile link for your website footer, product pages, and marketing.
4. 4. Copy the ready-made HTML button snippet and paste it into an email, signature, or storefront, it is inline-styled, so it renders correctly in every email client without a stylesheet.

How to share your review link to actually collect reviews

Generating the link is the easy part, getting it in front of customers at the right moment is where reviews are won or lost. The same direct link works across every channel, so meet customers where they already are:

• Email. Paste the HTML button above into your post-purchase or thank-you email. A single, obvious button outperforms a raw URL buried in text.
• WhatsApp. Send a short, personal message with the evaluate link, conversational channels get the highest response rates because the ask feels human, not automated.
• SMS. Keep it to one line and the link. Texts are opened within minutes, which is why they convert so well for time-sensitive review requests.
• QR code. Turn the evaluate link into a QR code and print it on the packing slip, a thank-you card, or in-store signage so customers can scan and review on the spot.

Why this matters for Shopify merchants

For a Shopify store, Trustpilot reviews are both a conversion lever and an SEO asset. A higher review count and TrustScore lift trust at checkout, reduce cart abandonment, and feed star ratings into Google and your ads. But reviews only accumulate if you ask, and the single biggest drop-off is the gap between “I’d be happy to review them” and actually finding the form. A direct evaluate link removes that gap entirely, which is why merchants who switch from “please review us on Trustpilot” to a one-tap link routinely see review volume climb.

Common mistakes to avoid

• Sharing the profile link instead of the evaluate link. The /review/ page shows reviews; the /evaluate/ page collects them. Asking for a review but linking to the profile costs you submissions.
• Leaving in the protocol or www. Pasting https://www. into the domain slot breaks the link. This tool strips it automatically, but watch for it if you build links by hand.
• Only asking happy customers. Trustpilot requires you to invite all customers, not just the ones you expect to praise you. Selective inviting is a guideline violation that can get reviews removed.
• Offering rewards for positive reviews. You may ask for honest feedback, but incentivising a specific rating is prohibited and risks your profile.
• Asking once and stopping. A single un-followed-up request leaves most reviews on the table. One gentle reminder, sent at the right time, materially increases response rates.

A worked example

Say your store is https://www.AcmeGear.com/. Paste that whole string into the field and the generator returns https://www.trustpilot.com/evaluate/acmegear.com for collecting reviews and https://www.trustpilot.com/review/acmegear.com for displaying them, the protocol, www and trailing slash are stripped automatically. Drop the evaluate link into the HTML button, add it to your delivery-confirmation email, and every order now ends with a one-tap path to a review.

Built and maintained by the Reviewz team, we help 250+ Shopify stores collect reviews.

Frequently asked questions