About the author
Nicolas Provost
Founder of Reviewz.ai. Everything published on this site is written from hands-on work inside the Shopify reviews ecosystem, here is the background and the method.

Nicolas Provost · Founder, Reviewz.ai
Four years in the Shopify ecosystem · 500+ store review setups audited · Building Kanal (WhatsApp for Shopify)
I started in ecommerce on the merchant side, then spent four years building tools for Shopify brands. Running Kanal, a WhatsApp marketing platform for Shopify, put me inside the post-purchase flows of hundreds of stores, and one pattern kept repeating: stores with happy customers and terrible public ratings, simply because nobody asked the happy ones and only the angry ones showed up.
Reviewz.ai is the product answer to that pattern: it asks every customer over WhatsApp, SMS and email, routes satisfied buyers to Trustpilot or Google, and catches negative feedback privately before it becomes a public 1-star. The blog and free tools on this site are the editorial answer, the playbooks I wish those 500+ stores had found before things went wrong.
How this site works
- Everything is sourced. Claims link to primary sources: FTC rules, Trustpilot's transparency reports, platform documentation, academic research on fake-review detection.
- Screenshots are real. Product pages, competitor apps and platforms are captured live, not mocked up.
- Comparisons credit the competition. Judge.me, Loox, Yotpo and the rest are good products; the comparisons say what each does well before saying where Reviewz fits.
- Dates are honest. Articles show their last update, and stats carry the year they were measured.
Get in touch
For questions, corrections or partnerships: the contact page, or reach me on LinkedIn. If you run a Shopify store and want the collection side handled, Reviewz is on the App Store.
