Google Review Link Generator, Get Your Direct Review URL

What a Google review link is, and how this generator builds it

A Google review link is a direct URL that drops a customer straight onto your Google review form, with the star-rating dialog ready, no searching, no scrolling, no friction. Google builds these links from a single piece of information: the Place IDof your business listing. This generator takes that Place ID and assembles the link every merchant needs, using Google’s exact URL pattern:

• The direct “write a review” deep link, https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. This opens the Google review form. Share it whenever you ask a customer for feedback.
• The Google Maps finder link, https://www.google.com/maps/search/?api=1&query=YOUR_BUSINESS_NAME. If you do not yet have your Place ID, this takes you to your listing so you can grab it.

The tool also sanitizes whatever you type. For a Place ID it keeps only the characters Google actually uses (letters, digits, underscores and hyphens) and even extracts the ID if you paste a full review URL. For a business name it collapses extra whitespace and URL-encodes the text so the finder link never breaks. That guarantees a clean, working link every time, the single most common reason a shared review link silently fails is a stray space or character left in the ID.

How to use the Google review link generator

1. 1. Paste your Google Place ID (for example ChIJN1t_tDeuEmsRUsoyG83frY4) into the field above. Do not have it? Type your business name instead.
2. 2. Copy the direct review link, this is the one you send to customers.
3. 3. If you only entered a name, open the Maps finder link, copy your Place ID from Google’s Place ID Finder, and paste it back in.
4. 4. Copy the ready-made HTML button snippet and paste it into an email, signature, or storefront, it is inline-styled, so it renders correctly in every email client without a stylesheet.

How to find your Google Place ID

Your Place ID is the key that unlocks a direct review link, and it takes under a minute to find:

1. 1. Open Google’s official Place ID Finder.
2. 2. Search your business name in the map search box.
3. 3. Click your listing and copy the Place ID shown in the info window, it starts with ChIJ.
4. 4. Paste it into the generator above to get your direct review link and HTML button.

How to share your review link to actually collect reviews

Generating the link is the easy part, getting it in front of customers at the right moment is where reviews are won or lost. The same direct link works across every channel, so meet customers where they already are:

• Email. Paste the HTML button above into your post-purchase or thank-you email. A single, obvious button outperforms a raw URL buried in text.
• WhatsApp. Send a short, personal message with the review link, conversational channels get the highest response rates because the ask feels human, not automated.
• SMS. Keep it to one line and the link. Texts are opened within minutes, which is why they convert so well for time-sensitive review requests.
• QR code. Turn the review link into a QR code and print it on the packing slip, a thank-you card, or in-store signage so customers can scan and review on the spot.

Why this matters for Shopify merchants

For a Shopify store, Google reviews are both a conversion lever and an SEO asset. A higher review count and star rating lift trust at checkout, reduce cart abandonment, and feed star ratings into your Google Business Profile and local search. But reviews only accumulate if you ask, and the single biggest drop-off is the gap between “I’d be happy to review them” and actually finding the form. A direct review link removes that gap entirely, which is why merchants who switch from “please review us on Google” to a one-tap link routinely see review volume climb.

Common mistakes to avoid

• Sharing your Maps profile instead of the review link. A Maps listing shows reviews; the writereview link collects them. Asking for a review but linking to the profile costs you submissions.
• Using the wrong Place ID. If you have multiple locations, each has its own Place ID. Double-check you copied the one for the right location before sharing.
• Review gating. Google prohibits asking only happy customers. Invite everyone, then handle dissatisfaction privately rather than filtering who gets the link.
• Offering rewards for positive reviews. You may ask for honest feedback, but incentivising a specific rating is prohibited and risks your listing.
• Asking once and stopping. A single un-followed-up request leaves most reviews on the table. One gentle reminder, sent at the right time, materially increases response rates.

A worked example

Say your Place ID is ChIJN1t_tDeuEmsRUsoyG83frY4. Paste it into the field and the generator returns https://search.google.com/local/writereview?placeid=ChIJN1t_tDeuEmsRUsoyG83frY4 for collecting reviews. Drop that link into the HTML button, add it to your delivery-confirmation email, and every order now ends with a one-tap path to a Google review. If you only know your business name, enter it instead and the tool hands you a Maps finder link to locate the listing and grab the Place ID.

Built and maintained by the Reviewz team, we help 250+ Shopify stores collect reviews.

Frequently asked questions