Is this the official Trustpilot widget (TrustBox)?

No. This generator builds a static Trustpilot widget, a styled badge that links to your public Trustpilot profile. The official TrustBox shows live, auto-updating TrustScores and requires a paid Trustpilot business account plus their loader script (widget.trustpilot.com/bootstrap). Our version is a fast, script-free alternative you fully control, with no monthly fee and no account approval to wait on.

Does the Trustpilot widget update automatically?

No. The rating and review count are baked into the HTML at the moment you generate it, so the numbers stay fixed until you regenerate the snippet and paste the new code. If you need a widget that syncs your live TrustScore in real time, you need the official TrustBox or a connected review app, that is the honest trade-off for skipping the script and the business account.

How do I add the Trustpilot widget to Shopify?

In your Shopify admin go to Online Store → Themes → Customize, add a Custom Liquid section (or a Custom HTML block in a page) where you want the badge, footer, product page, or homepage hero, then paste the generated snippet and save. Because the markup is static HTML with inline CSS, it renders identically across themes and never blocks your storefront from loading.

Will a static Trustpilot widget hurt my SEO or break Trustpilot's rules?

Displaying your own rating as a badge that links to your real Trustpilot profile is standard social proof and is fine. What you must not do is invent numbers, only show the rating and review count that actually appear on your Trustpilot profile, and keep them current. Misrepresenting your TrustScore breaches Trustpilot's guidelines and erodes the trust the badge is meant to build.

Can I use this Trustpilot widget on WordPress, Webflow or a custom site?

Yes. The output is plain HTML with inline styles and zero JavaScript, so it works anywhere you can paste a code block, Shopify, WordPress, Webflow, Squarespace, Wix, or a hand-coded site. Light and dark themes are included so the badge matches your storefront.

Installer

Free tool

Trustpilot Widget Generator

Build an embeddable Trustpilot widget for any website. Set your rating and review count, then copy a self-contained HTML snippet, no script, no business account needed.

Business domain

Your public Trustpilot profile: trustpilot.com/review/yourstore.com

Display name

Rating (1–5)

Number of reviews

Theme

Live preview

Your Store

TrustScore 4.7 · 842 reviews

See all reviews →

Your embed code

<!-- Trustpilot review badge, generated by Reviewz (reviewz.ai/tools) -->
<a href="https://www.trustpilot.com/review/yourstore.com" target="_blank" rel="noopener noreferrer"
   style="display:inline-block;max-width:300px;width:100%;box-sizing:border-box;padding:20px;text-align:center;text-decoration:none;border:1px solid #e6e6e6;border-radius:16px;background:#ffffff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;">
  <span style="display:inline-flex;align-items:center;justify-content:center;gap:6px;">
    <span style="display:inline-flex;align-items:center;justify-content:center;width:20px;height:20px;border-radius:3px;background:#00b67a;">
      <svg viewBox="0 0 24 24" width="14" height="14" fill="#fff"><path d="M12 2l2.95 6.31 6.55.69-4.9 4.5 1.35 6.5L12 17.27 6.05 20.5 7.4 14l-4.9-4.5 6.55-.69L12 2z"/></svg>
    </span>
    <span style="font-size:14px;font-weight:600;color:#191919;">Your Store</span>
  </span>
  <span style="display:flex;justify-content:center;gap:4px;margin-top:12px;"><span style="position:relative;display:inline-block;width:24px;height:24px;border-radius:3px;background:#dcdce6;overflow:hidden;"><span style="position:absolute;top:0;left:0;bottom:0;width:100%;background:#00b67a;overflow:hidden;"><svg viewBox="0 0 24 24" width="24" height="24" fill="#fff"><path d="M12 2l2.95 6.31 6.55.69-4.9 4.5 1.35 6.5L12 17.27 6.05 20.5 7.4 14l-4.9-4.5 6.55-.69L12 2z"/></svg></span></span><span style="position:relative;display:inline-block;width:24px;height:24px;border-radius:3px;background:#dcdce6;overflow:hidden;"><span style="position:absolute;top:0;left:0;bottom:0;width:100%;background:#00b67a;overflow:hidden;"><svg viewBox="0 0 24 24" width="24" height="24" fill="#fff"><path d="M12 2l2.95 6.31 6.55.69-4.9 4.5 1.35 6.5L12 17.27 6.05 20.5 7.4 14l-4.9-4.5 6.55-.69L12 2z"/></svg></span></span><span style="position:relative;display:inline-block;width:24px;height:24px;border-radius:3px;background:#dcdce6;overflow:hidden;"><span style="position:absolute;top:0;left:0;bottom:0;width:100%;background:#00b67a;overflow:hidden;"><svg viewBox="0 0 24 24" width="24" height="24" fill="#fff"><path d="M12 2l2.95 6.31 6.55.69-4.9 4.5 1.35 6.5L12 17.27 6.05 20.5 7.4 14l-4.9-4.5 6.55-.69L12 2z"/></svg></span></span><span style="position:relative;display:inline-block;width:24px;height:24px;border-radius:3px;background:#dcdce6;overflow:hidden;"><span style="position:absolute;top:0;left:0;bottom:0;width:100%;background:#00b67a;overflow:hidden;"><svg viewBox="0 0 24 24" width="24" height="24" fill="#fff"><path d="M12 2l2.95 6.31 6.55.69-4.9 4.5 1.35 6.5L12 17.27 6.05 20.5 7.4 14l-4.9-4.5 6.55-.69L12 2z"/></svg></span></span><span style="position:relative;display:inline-block;width:24px;height:24px;border-radius:3px;background:#dcdce6;overflow:hidden;"><span style="position:absolute;top:0;left:0;bottom:0;width:70%;background:#00b67a;overflow:hidden;"><svg viewBox="0 0 24 24" width="24" height="24" fill="#fff"><path d="M12 2l2.95 6.31 6.55.69-4.9 4.5 1.35 6.5L12 17.27 6.05 20.5 7.4 14l-4.9-4.5 6.55-.69L12 2z"/></svg></span></span></span>
  <span style="display:block;margin-top:12px;font-size:13px;color:#6b6f76;">
    <span style="font-weight:600;color:#191919;">TrustScore 4.7</span> &middot; 842 reviews
  </span>
  <span style="display:block;margin-top:12px;font-size:13px;font-weight:500;color:#00b67a;">See all reviews &rarr;</span>
</a>

Heads up: this generates a static review badge that links to your public Trustpilot profile. It is perfect social proof, but it is not the official live TrustBox, that one pulls real-time ratings and requires a Trustpilot business account plus their loader script. Use this snippet to show a clean, fast badge anywhere you can paste HTML.

What a Trustpilot widget is, and how this generator works

A Trustpilot widget is a small block of code that shows your Trustpilot star rating and review count on your own website, turning the reputation you have built on Trustpilot into on-site social proof. Shoppers trust independent review platforms more than claims you make yourself, so surfacing that rating at the moment of decision, beside the add-to-cart button, in the footer, or on your homepage hero, is one of the cheapest conversion wins in ecommerce.

This tool builds a static Trustpilot widget: a clean, self-contained badge that displays your name, a five-star row, your TrustScore and your review count, and links to your public profile at trustpilot.com/review/yourstore.com. Everything is inlined HTML and CSS, there is no external script, no flash of unstyled content, and nothing extra for the browser to download. You stay in full control of the markup and it cannot slow your page down or break when a third-party script changes.

Static badge vs. the official Trustpilot TrustBox

Let’s be honest about the trade-off. The official Trustpilot widget, the TrustBox, pulls your live TrustScore and latest reviews in real time and updates itself automatically. To use it you need an active paid Trustpilot business account and you must load their bootstrap script (widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js) on every page where the widget appears. That script adds weight, a third-party request, and a dependency on Trustpilot’s servers.

The badge this generator produces is a static snapshot: it does not require a business account, costs nothing, loads instantly, and links straight to your real Trustpilot profile so visitors can verify and read every review. The single caveat, stated plainly, is that it does not auto-update. When your rating or review count changes, regenerate the snippet and paste the new code. For many Shopify stores that is a fair price for a faster, script-free, fully self-hosted badge.

How to embed the Trustpilot widget on Shopify (step by step)

Generating and embedding your widget takes under two minutes:

Enter your Trustpilot business domain (the one in your profile URL), your display name, your current average rating, and your review count.
Choose a light or dark theme to match your storefront, then copy the HTML snippet.
In Shopify, open Online Store → Themes → Customize and add a Custom Liquid section where you want the badge (footer, product page, or homepage hero).
Paste the snippet, save, and preview. The badge renders the same across every theme.

For a deeper walkthrough of connecting Trustpilot to your store, see our Trustpilot Shopify integration guide and our playbook on getting more Trustpilot reviews on Shopify.

Why social proof from a Trustpilot widget matters

First-time buyers on cold traffic are deciding whether to trust a brand they have never heard of. A visible, independent star rating answers the silent question “has anyone actually bought from these people?” before it becomes a reason to bounce. Placing the widget near the add-to-cart button and in the footer reduces checkout hesitation and lifts conversion, the same psychological lever that makes star rich snippets so valuable in search results.

Common mistakes to avoid

Inflating the numbers.Only display the rating and review count that genuinely appear on your Trustpilot profile. Faking a TrustScore breaches Trustpilot’s guidelines and destroys the trust the badge exists to create.
Forgetting to refresh. Because the badge is static, a stale rating can undersell (or oversell) you. Regenerate it whenever your numbers move meaningfully.
Breaking the link. Keep the badge linked to your live profile so skeptical shoppers can click through and verify, an unverifiable badge does more harm than no badge at all.
Hiding it below the fold. Social proof works at the point of decision. Put it where buyers hesitate, not on a page no one scrolls to.

Worked example

Say your store, Northwind Coffee, has a Trustpilot profile at trustpilot.com/review/northwindcoffee.com with a 4.7 TrustScore from 842 reviews. You enter northwindcoffee.com, the display name “Northwind Coffee”, a rating of 4.7 and 842reviews. The generator renders a four-and-a-bit-star badge reading “TrustScore 4.7 · 842 reviews,” you pick the light theme, copy the HTML, and paste it into a Custom Liquid block in your footer. Total time: about a minute, with zero scripts added to your store.

Built and maintained by the Reviewz team, we help 250+ Shopify stores collect reviews.

Trustpilot widget FAQ

Is this the official Trustpilot widget (TrustBox)?: No. This generator builds a static Trustpilot widget, a styled badge that links to your public Trustpilot profile. The official TrustBox shows live, auto-updating TrustScores and requires a paid Trustpilot business account plus their loader script (widget.trustpilot.com/bootstrap). Our version is a fast, script-free alternative you fully control, with no monthly fee and no account approval to wait on.
Does the Trustpilot widget update automatically?: No. The rating and review count are baked into the HTML at the moment you generate it, so the numbers stay fixed until you regenerate the snippet and paste the new code. If you need a widget that syncs your live TrustScore in real time, you need the official TrustBox or a connected review app, that is the honest trade-off for skipping the script and the business account.
How do I add the Trustpilot widget to Shopify?: In your Shopify admin go to Online Store → Themes → Customize, add a Custom Liquid section (or a Custom HTML block in a page) where you want the badge, footer, product page, or homepage hero, then paste the generated snippet and save. Because the markup is static HTML with inline CSS, it renders identically across themes and never blocks your storefront from loading.
Will a static Trustpilot widget hurt my SEO or break Trustpilot's rules?: Displaying your own rating as a badge that links to your real Trustpilot profile is standard social proof and is fine. What you must not do is invent numbers, only show the rating and review count that actually appear on your Trustpilot profile, and keep them current. Misrepresenting your TrustScore breaches Trustpilot's guidelines and erodes the trust the badge is meant to build.
Can I use this Trustpilot widget on WordPress, Webflow or a custom site?: Yes. The output is plain HTML with inline styles and zero JavaScript, so it works anywhere you can paste a code block, Shopify, WordPress, Webflow, Squarespace, Wix, or a hand-coded site. Light and dark themes are included so the badge matches your storefront.

Reviewz

Collect reviews on autopilot with Reviewz

A static badge is a great start, but a static badge cannot grow. Reviewz automatically collects real photo and video reviews from your Shopify customers and displays them in fast, auto-updating widgets across your store.

Get Reviewz on the Shopify App Store

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